Flat plan feedback

I was able to ask a variety of  4 girls to give an analysis of of what features they most enjoyed about my front cover.

They all agreed that the most effective feature was the main image used as it best showed the empowerment of a female figure in Hip Hop. when asked what colour the best believed would be most effective for the background 3 stated black as it would draw more attention to the main image and captions. one suggested white as it would make the cover easy to read and clear.

overall there feedback allows me to make critical changes and enhancements to my idea.

Flat Plan

These illustrations demonstrate my general ideas for my front cover, contents page and double page spread. once creating a basic layout for each page I then went on to creating a name which would captivate and express hip hop with a ring to it, with these objectives in mind I then went on to naming my magazine HHW, short for Hip Hop Weekly. The decision to use the beginning of each word due to it being easy to notice and catchy. This idea was taken from the established XXL Hip Hop magazine.

Hip Hop word mood board

I have chosen a variety of words which I think best reflects the genre of Hip Hop.The

words used are gathered from the each image that is used in the presentation. the words represent first impressions of the image and my overall opinion of the genre.

Focus Group- magazine cover

                             
I interviewed 3 people who where in the age range of my target audience chisom (on the left) aged 17, Michelle (middle) and Sharna (right) both aged 18. I was able to ask a range of question based on the 3 different magazine covers in order to gain a general understanding of their preferences. i then went on to asking a few Hip Hop based questions (as a result of my surveys findings ,based on the question "what genre do you like",) this helped me to evaluate current opinions of the genre therefore allowing me to gain vital information for the creation of my magazine.

Magazine Survey- Questions and Analysis

This is a survey which I have created on survey monkey allowing me to generate general questions, which will then allow me to gain a more detailed analysis of what my target audience (16-25) likes in terms of a music magazines. within this survey i hope to gain and use the answers provided to deliver the wants of my target audience, therefore enabling me to create an effective magazine which my audience will thoroughly enjoy.


Survey Results

Overall as you can see my analysis, provides enough sufficient evidence for me to move and create and effective music magazine. based on the results provided. I will use the statistics to create a magazine that meets my demographics wants, for example below you can see a chart which demonstrates the most popular music genre, Hip Hop, based on this I will then most definitely move on to create a magazine which is based on the genre of Hip Hop. 

Artist Profile

in case my glogster does not show here is an image underneath

Market research

This video explain the use of conventions in magazines and there importance in representing the genre

Reader Profile

The history of Hip Hop

History of Hip Hop

Hip Hop began as a marginalized subculture in the south of Bronx which spread through multiple parts of New York such as Harlem and New Jersey, becoming the unspoken thoughts of African American citizens, which later on developed to becoming a more multi-cultural genre. Respected Hip Hop artists can be identified as Busta Rhymes, Run DMC, KRS One, Slick Rick and more. In regards to legendary hip hop videos one of the most profound and well know music videos to date which demonstrates ‘real’ Hip Hop in its original form would be KRS One’s ‘sound of the police’. The video expressed cultural views on the police system and the issues surrounding it.

Sampling is considered as a form of art within Hip Hop, as it shows the evolution of the genre due to the constant update of classic records, such as De La Soul ‘me, myself &I’ which was sampled Funkadelic's '(Not Just) Knee Deep'.

(ORIGINAL)

(SAMPLED)

DJ’ing & MC’ing

The manipulation of sound and the creation of music through turntalism has been a part of the Hip  Hop DJing culture since the early 80s, with the use of multiple electronic equipment, DJ’s are expected to perform tricks whilst spinning to entertain the crowd, using the use of overlapping and mix between songs. Legendary Dj’s can be identified as DJ Jazzy Jeff, Funk master Flex, and Grandmaster flash.

MC’ing is also known as rapping/spitting. Traditionally, this is the delivery of lyrical content expressing thoughts and feelings of current issues however as the genre has developed it can be identified that it discusses value of persecutions and aspirations e.g. Money, clothes, jewelry.

Females have made a significant impact on the evolution of the genre of hip hop. There has been a significant amount of talent suggested by women within Hip Hop, there contribution to the genre has been extremely noteworthy, whether it be talent wise or as a muse for men. Legendary Female Hip Hop artist consist of Missy Elliott, MC Lyte, Little kim, salt and pepa etc. 

From looking at all of these hip hop videos it is clear to analyse that my hip hop magazine most definitely has to blend in with the stereotypical persona of being tough yet cool. It is important to incorporate the element of current cultural issues/ improvements as the genre of hip Demonstrates these features in predominantly all it's music.